Click on the arrows to the side or a thumbnail below to view a selection of our marketing materials.
Medical Doctor Referral Packet
This packet comes ready to print and give to medical doctors. It is customized, branded, professional and has everything Medicals Doctors will want to see including research, a customized letter, DVD, patients testimonials and your business card. If you tried to do this yourself you would pay a graphic designer $3,000 to do something similar. The professionalism of this packet will promote your clinic as the Go to clinic in your area.
This customized 11 X 17 clinic brochure is perfect to give to prospective patients to provide them with an overview of the different techniques they can expect from your clinic. This brochure can be given to prospective patients while they are waiting for their consultation or given to patients to give to their friends who may be good candidates. This brochure has catchy headlines, presents the information in an easy to read fashion, drives patients to your website, has an offer and is branded with your logo, colors, and all necessary contact information.
Mayo Clinic Study
This beautiful color brochure provides patients with a summary of a recent Mayo Clinic research study showing spinal decompression to be up to 89% effective. We have customized and simplified this research paper to make it easy for patients to understand. This research paper will help convince even the most skeptical of patients. And if you expect to get patient referrals from doctors you will need this research study in your arsenal.
Long-term Success Study
This full color, 2-page report proves the long term effectiveness of spinal decompression. Many patients biggest concern is Will this last or do I need to keep coming back for the rest of my life? Resolve these patients concern by showing them this customized and branded research article showing the long term effectiveness of spinal decompression.
Increased Disc Height Study
This customized research piece will show prospective disc degeneration patients that discs can re-hydrate and become taller with treatments. This will make it easy for patients to see that with treatments discs become taller and pressure can be taken off the nerves. Perfect for patients suffering from disc degeneration.
Disc Herniation Reduction Study
This customized, full color, 2-page research article shows how spinal decompression can create a reduction in the size of a disc herniations. Patients will see that a reduction in the size of the herniation can take place leading to taking off pressure of the nerve roots next the herniation. Patient education is the number one reason patients enroll. No longer will you lose patients because they dont understand fully how the treatments work.
Patient Satisfaction Study
Show patients that most people are satisfied after having undergone a series of spinal decompression treatments. Doctors know that decompression truly works. Use this research to give patients the confidence to know that it truly works.
Patient Free Report
A free report can be an extremely effective tool for educating prospective patients and for converting more difficult, skeptical patients. This report is full of patient and doctor testimonials, research, education and reasons to choose your clinic for spinal decompression. This report can be given to anyone who wants to know more about spinal decompression. Many free reports are simply way too long and present information that patients are never going to read. We were careful to make sure this report was easy to read yet interesting enough that patients will read it front to back, become educated to what they have, what options there are and which is the best option for their condition. Let the information sell itself.
This branded and customizable mailer can be mailed to prospective patients in your area. Only 1 page, contains a offer, testimonials, catchy headline, all necessary contact information, drives patients to your website and is easy to print, fold and mail. Return addresses and patient addresses can be printed directly on the mailer for a professional look.
This Booklet is designed to give patients a roadmap for their entire care plan. We noticed that patients can have lots of questions about the care they are going to receive. Will I be sore?, What vitamins should I be taking?, What about back bracing?, What activities am I allowed to do while doing spinal decompression?, What about stretching and rehab? We decided to do a booklet that is broken down into weeks as to exactly what patients should be doing and taking to ensure the best, most long lasting results. This step by step guide is branded and customizable for your clinic and can be given to patients when they begin care. It contains everything from bracing to supplements to exercises. It gives them a series of rehab exercises with pictures and detailed descriptions so that patients can perform their rehab at home on a long term basis. Customize it to fit with the supplements and rehab exercises you prefer. Patients can simply open to the week they are on and know exactly how many decompression treatments they should be doing, what supplements they should be taking, and what stretches and strengthening they should be doing.
Use this template to organize your patient testimonials into an effective, easy to read template that helps to enroll more patients. This template is customized for your clinic. Use our testimonials or use your own. The headlines are bolded for an easy read, certain phrases stand out to address a variety of conditions and pictures will help to show validity.
9 x 12 Pocket Folder
This customized pocket folder is perfect for sending out to medical doctors, chiropractors and to prospective patients. This pocket folder will neatly hold the research articles, testimonial sheets, clinic brochures, business cards, and DVDs to be presented in a branded, organized and effective way.
A beautiful letterhead and envelope will set your clinic apart from everyone else out there. Build your brand and look professional at the same time.
Stop wasting time and money on business cards that dont look professional and dont have exactly the right information to ensure the maximum generation of leads. We provide you with the template for both an effective and professional business card. Simply submit this template with your clinic information to your printer and you are ready to print.
Thank You Card
An appreciated patient is a return patient and a source of referrals. Dont miss out on this additional business. These thank you cards will help you keep this source of business flowing.
DVDs can be a very effective way to solicit new patients. Often prospective patients arent willing to sit down and read research articles or go through websites but they may be willing to watch a 12 minute video. This bold DVD cover can easily be printed and pasted onto any DVD video. It is customizable and branded for your clinic.
Patient Registration Forms
Up to 84% of doctors notes are insufficient or non-compliant to their State boards regulatory guidelines. This packet contains all the necessary forms to get your practice started and compliant to your regulatory statutes including but not limited to Patient Registration Forms, Informed Consent, Daily Soap Notes, Exam Forms, Exclusion Criteria and Home Instructions. These forms will hold up to even the toughest of scrutiny when done correctly. These forms will prompt you to record the required and necessary information and documentation in case of an audit or board complaint. Sleep better at night knowing that your forms could hold up in an audit situation.
This customized patient education poster will go in the Doctors consultation room. Patient education may be the single most important aspect of enrolling and keeping patients. This poster will be used to compare and contrast the patients different options and the good and bad of each option. This poster is based on side effects, success rates, long term effectiveness, invasiveness, and is full of statistics and research from some of the most recognized health organizations showing spinal decompression to be a superior long term option for neck and back pain to drugs and surgery. Upon education and comparison with other alternatives you will let THEM chose which option is going to be the best for them. By letting patients chose which plan they want to do not only will they be more likely to enroll but they will be more likely to stick with spinal decompression treatments. Stop selling and start educating. This poster takes all the selling out of decompression.
Lawyer Referral Packets
Why are some practitioners getting referrals from Lawyers while others are not? We give you the packets and the resources to present to Lawyers in order to properly educate them on spinal decompression and why its going to get their clients the best success, in the shortest time possible while giving them the best long term solution. This packet will show them why they should be referring their clients to your clinic including: Lawyers want to know the following: 1) Your clinic offers the best results. 2) You are going to provide them with clinical updates to keep the lawyer informed of the patients progress. 3) You will stay within a certain budget 4) You are not afraid to refer to other specialists for care while they are being treated at your clinic. 5) Other details explaining the benefits to them referring their patients to your clinic. This packet is packed full of research pieces, statistics, patient testimonial templates, a customized clinic brochure, a customized DVD and business card and a letter from your clinic explaining why your clinic and spinal decompression is the best option for their clients.
Newspaper #1 Advertorial
Anyone that has done newspaper advertising knows that full page advertorials work. Not only do they get patients to call, but they tend to draw more qualified patients. Patients that call from advertorials tend to have done more research, be more educated about spinal decompression, be better qualified and be more likely to pay cash for your services. This ad contains everything you will need in order to receive the most calls from the most qualified patients including but not limited to a catchy headline, doctor testimonials, patient testimonials, special offer, map of clinic, and much, much more.
Newspaper #1 Display Ad
Rotating display ads with your advertorials can be a very cost effective way to solicit more prospective patients and generate more phone calls. Our display ads contain all the important details of any good display ad such as but not limited to catchy but not cheesy headlines, patient and doctor testimonials, special offers that can increase the number of calls by up to 35%, coupon cut outs, maps for clinic directions etc...
Lead Generation #1 Ad
Lead generation is the process by which you slowly warm up more difficult, skeptical patients who are not quite ready to commit to either calling or scheduling a new consultation but with the proper education can turn eventually warm up to a point where they are now ready to call. However, days are long gone where you would mail out expensive, time consuming letters every 4-5 days with cheesy, high pressure offers that simply didnt work. Not only were these programs expensive but they were time consuming with little return on your investment. We will show you how to run proper email lead generation campaigns that are not only fully automated but they are also practically free. Included are free reports, all the follow up emails, special offers, research articles, and newspaper ads to convert more difficult, skeptical patients that wouldnt have converted otherwise.
Qualify Every Patient Consultation
Our Qualify Every Patient Consultation power point will teach you techniques such as how to use the Live Testimonial to enroll up to 50% more patients, how to use second opinions to increase validity, which tests and exams absolutely must be done to ensure patient confidence in the doctor, how to use scarcity and a need to qualify to prevent an attitude of desperation, and how not to sell in order not to offend or drive away prospective patients. Also includes the Doctors first impression training, Establishing a medical feel training, and the How to use virtual Decompression training.
Front Desk Scripts Book
The most underrated and underperformed portion of most spinal decompression practices is the front desks ability to properly handle the often times difficult questions over the phone from prospective patients. It is our experience that only about 10% of clinics are properly trained to answer phone calls from prospective patients.
Front Desk Scripts - Beginners
The most underrated and underperformed portion of most spinal decompression practices is the front desks ability to properly handle the often times difficult questions over the phone from prospective patients. It is our experience that only about 10% of clinics are properly trained to answer phone calls from prospective patients. Trainings include The Phone 10 Commandments, Phone Etiquette, Initial Phone Call, Phone Checklists, and more.
Front Desk Scripts - Advanced
The most underrated and underperformed portion of most spinal decompression practices is the front desks ability to properly handle the often times difficult questions over the phone from prospective patients. It is our experience that only about 10% of clinics are properly trained to answer phone calls from prospective patients. Trainings include the best answers for questions like How much does it cost, Does my insurance cover it, Is it covered by Medicare, Why isnt it covered by Medicare, and more. Also includes trainings on Creating a sense of scarcity, Establishing a need to qualify and Increasing Patient conversions from phone calls to shows. Also includes a training on how easily and cheaply you can record all patient phone calls in order to review and train your front desk and keep them on their toes and at their best at all times.
Front Desk Scripts - Elite
In this training we will review the most advanced techniques in phone scripting on the planet. You will receive all 44 pages of phone scripts with every training, every protocol and every question and answer we have ever come up with. We will teach you ever secret and tip to ensuring you are getting the most out of your front desk at all times. We will show you how to record every phone call easily and economically in order to ensure that your front desk is following EVERY training EVERY time. You will receive the Phone 10 Commandments, Phone Etiquette, Initial Phone Call, Phone Checklists, and much, much more. It even includes 3 secret shopper phone calls and reviews by us. Never lose patients because of an improperly trained front desk again.
Patient Follow Up Emails #1 through Email #10
This email follow up series will help convert even the toughest of patients as it takes them through a process of education, research and special promotional offers to position your clinic as an effective, affordable option for their back and neck pain. These emails show cost affordability, effectiveness, long term success, recent news stories, comfort, safety, patient testimonials, doctor testimonials, separation of your clinic from other clinics out there, and compares and contrasts spinal decompression to drugs, surgery, shots, physical therapy, and surgery to show spinal decompression as the best choice for most patients. Automate these emails with a program such as Aweber, Infusionsoft, or Constant contact to make emails a cost effective, automated way to enroll more patients.
Press Releases and Press Release Protocol
Trainings include How to write an effective press release, Where to submit your press release, and What Every press release must contain. Also includes 3 ready to go press release that you can submit to local newspapers, news stations or websites to promote your spinal decompression practice. These press releases can generate new patients for free, typically rank very high on the organic or natural side in only a matter of days and can contain special offers and promotions that generate lots of interest. Because they rank higher on the internet faster than a typical website you can generate leads in a matter of days instead of up to 6 months like a typical website.
Newspaper Advertising Protocol - Beginner
One of the most common questions that we get is about newspaper advertising. When do I run, how big should my ad be, and what makes a good newspaper ad? In this power point we will teach you with everything you need to know to successfully run newspaper ads in your area. Newspaper advertising can bring immediate results and can be the most consistent and effective means for advertising when done correctly. However, very rarely do we see decompression ads that have even 1/2 of what they need to be successful. Let us teach you what days to run ads, how big, how often, which newspapers, and how to negotiate the best rates.
Newspaper Advertising Protocol - Advanced
In this power point we will explore more advanced newspaper marketing techniques to ensure the maximum return on your investment from your newspaper ads. We will cover how to incorporate scarcity into your newspaper ads to increase the amount of calls. We will show you how a small map on your ad can help increase calls by showing patients that your clinic is in their area, and the way that can save you up to 50% on your newspaper budget that your newspaper doesnt want you to know about. This advanced protocol will include tips and techniques that can increase response by up to 30%.
Newspaper Advertising Protocol - Elite
Our Elite newspaper advertising protocol is a combination of the beginner and advanced protocols. You will learn everything you will need to know including but not limited to When do I run, how big should my ad be, and what makes a good newspaper ad? In this power point we will teach you with everything you need to know to successfully run newspaper ads in your area. Newspaper advertising can bring immediate results and can be the most consistent and effective means for advertising when done correctly. However, very rarely do we see decompression ads that have even 1/2 of what they need to be successful. Let us teach you what days to run ads, how big, how often, which newspapers, and how to negotiate the best rates. We will cover how to incorporate scarcity into your newspaper ads to increase the amount of calls. We will show you how a small map on your ad can help increase calls by showing patients that your clinic is in their area, and the way that can save you up to 50% on your newspaper budget that your newspaper doesnt want you to know about. This advanced protocol will include tips and techniques that can increase response by up to 30%.
All Research Studies
Track Your Marketing - Beginner
Track Your Marketing - Advanced
Track Your Marketing - Elite
Getting Patient Testimonials - Beginner
Getting Patient Testimonials - Advanced
Getting Patient Testimonials - Elite
Patient PowerPoint Presentation
Qualify Every Patient Protocol
Patient Set Up Techniques, Angles, Forces, and Advanced Protocols
Patients success is often determined by the technique administered by the doctor or staff member. Every technique specialist is teaching something different. Some teach that 10 minute treatments are sufficient to see the best results while others teach 25-30 minute treatment times. Some teach that pounds in force needs to be 50% of the patients body weight while others say that you only need to do 30% of the patients body weight. And while every patient is different some clinics treat every patient the same (same position, same angle, same time.
And you may have asked yourself, What exam tests need to be administered in order to determine whether or not a patient is going to see success? Do I treat them prone or supine? What angle do I use? How much force should I apply to get the best results? How much time should the patient be on the table? What are the contraindications for spinal decompression therapy? We will go over all these and more. You will receive 12 hours of the most advanced tips, techniques and protocols to on the planet to ensure you are getting them maximum success with even the toughest of patients. Know exactly which patients will respond and which wont. You will learn from a Doctor who is the only chiropractor ever invited to study and the McKenzie Institute. He will teach you everything that he learned from the most accomplished back pain institute in the world.
Doctors First Impression
The Doctors First Impression is everything. What did the new patient think about your personality, how you were dressed, were you too pushy, did you come across as arrogant, were they turned off by your hygiene, facial hair, hairstyle, or overall attractiveness. What kind of an impression are you giving off? What are your patients saying when they leave your office after a new consultation? Patients nowadays are more educated than ever. They also shop around more than ever. Are you losing patients to your competition because of the impression you are giving to prospective patients? In this power point we will go over things such as grooming, how to wear your hair, what about facial hair, what to wear, white coat or no white coat, what your shoes say about you as a person, how to appear confident without being arrogant, what to say and how to act to ensure that patients see a qualified medical professional, what to say to set you apart from other clinics to prevent the need for shopping around, and how to familiar without being too friendly.
Establishing a Medical Feel
In this power point we will show you why most chiropractic clinics fail and why the medical model has succeeded for 100s of years. We will give you more than 32 ways and ideas that you can start implementing the very first month to make your clinic look less like a chiropractic office and more like the medical model that patients are used to. Remember, only 10% of people see a chiropractor while up to 80% of patients go to a medical doctor. Let us show you how to stop trying to change patients to your model and start helping patients feel more comfortable with a model that they already know and trust.